By Carolyn Marnon – This holiday season, experience Downtown Wayne! If your idea of visiting Downtown Wayne is driving through to get from one destination to another, maybe it’s time you make the downtown area your shopping and dining destination.
The Wayne Downtown Development Authority (DDA) is funding the 2020 holiday campaign to show that great things are happening in Wayne. The campaign will consist of social media, print, billboard and TV ads encouraging people to “Experience Downtown Wayne!”
The campaign, which kicked off Thanksgiving week, features a billboard on Ford Rd. Xfinity and WOW! will be airing 30 second segments that will be seen by viewers in Wayne, Westland, Canton, Dearborn, Dearborn Heights, Romulus, Belleville, Livonia, Redford, Garden City and Van Buren. The segments will run on popular channels such as AMC, Hallmark, Lifetime, and The Food Network. There is also an ad that will run during Monday Night Football on November 30. DDA Director Lori Gouin says there are approximately 1300 spots that will air.
Drive through downtown Wayne in the evening and check out the new holiday lights on the poles at the main intersections, especially W. Michigan Avenue and Wayne Rd. These beautiful lights were custom-designed by Bronner’s, the well-known Frankenmuth Christmas store. “We’re getting really positive feedback on them,” said Gouin. You will also notice new holiday banners, made by downtown business Imperial Press, at these select intersections. Gouin said the DDA will be adding to the holiday lighting and decor each year. Here’s what former Wayne resident Sherrie Brindley thinks of the new décor, “They’re beautiful. The prettiest I’ve ever seen.”
While visiting Downtown Wayne, make sure you enter to win a $50 gift card. Entry forms and boxes are found at City Hall, The Avenue Bistro, US-12, Helium Studio, Northside and Leo’s Jewelry. From all the entries received, 6 winners will be drawn to receive a $50 gift card from either The Avenue Bistro, US-12, Helium Studio, Northside, Leo’s Jewelry and Phoenix Theatre-State Wayne.